Beer & Cider

What Does the UK Have to Say about Cider?

Thoughts from John Logue, Global Customer Marketing Manager – Rekorderlig Cider When the ‘Magners effect’ (serving packaged cider over ice pioneered by Irish cider brand Magners) re-invigorated the UK market back in the late ‘90s, nobody envisaged, that 20 years later in 2015, the category would still be growing. Today the most recent UK data from … Continued

March 19, 2015

Greek Beer for the Greek Australian Market

Distributed by: Beverage Imports Pty Ltd. A new beer has landed on Australian shores all the way from the Cyclades islands of Greece. Producers of the beer say their new brew finally offers the Australian and in particular Australian Greek population a category of beer not previously fulfilled. Nissos is an unpasteurised, full-bodied artisanal pilsner, … Continued

March 18, 2015

Rekorderlig Releases Higher ABV Premium Cider

RRP: $27-$30 Distributed by: Coca-Cola Amatil Rekorderlig Cider has released a new range of premium cider, which moves the brand not only into the higher ABV category, but also into the growing 10-pack can market. The new can range, called Festival, features an Äpple and a Pear variant, both 6.5% in ABV. The ABV is … Continued

March 16, 2015

Richard Oppy Climbs the CUB Ladder

Carlton and United Breweries (CUB) has announced Richard Oppy as its new Marketing Director. On the appointment, CUB Chief Operating Officer, Mike Walsh, said: “Richard has worked across every brand in the business and I am confident he will passionately lead our marketing team and become a valued member of our executive team.” While looking … Continued

March 2, 2015

New Brewery Lands on Adelaide Drinks Scene

Malt Fiction is the newest brewing venture to join the Adelaide drinks scene. The three local entrepreneurs behind this new brewery are Jared Birbeck (also the owner of Birbeck’s Brewing), Peter Lynn and Antony Tropeano. The name originates after the meaning of germinated grain – Malt, and the act of inventing or imaging – Fiction, … Continued

February 25, 2015

CUB Releases New Variant of Great Northern Original Lager

Carlton & United Breweries has released a new lager, which it hopes to capture the growing contemporary beer segment with. Great Northern Super Crisp (RRP $42) has been developed to offer a new variant from the Great Northern Original lager in QLD – the fastest growing brand in QLD. This is a modern brew with … Continued

February 19, 2015

Carlton & United Breweries under Investigation over Allegations of Forcing Smaller Breweries off the Market

Carlton & United Breweries (CUB) is under investigation after evidence of the brewing giant using “unlawful” tactics to push out smaller breweries came to surface this week. Consumer advocacy group Choice has said that it has evidence of CUB demanding exclusivity to taps from pubs in return for cash bribes, limiting availability for distribution of … Continued

February 12, 2015