This year Bacardi’s holiday range of gift packs will contain half the plastic used last year. The largest family owned business is removing 147 tonnes of single-use plastic used annually in its gift packs.
The reduction has been achieved with the business taking a more innovative approach to design packaging as well as replacing its plastic inserts or trays with sustainable alternatives made from cardboard certified by the Forest Stewardship Council.
This year’s 50 per cent cut is a giant step towards Bacardi achieving its 2023 goal of removing all single-use plastic from its gift packs and point-of-sale materials. The company intends to be plastic free by 2030.
The range of gift packs from Bacardi now includes 100 per cent plastic-free designs, available for the first time this holiday season, including beautiful gift packs for many of the company’s iconic brands like Bacardi, Reserva Ocho, Grey Goose Vodka, Bombay Sapphire Gin, Bombay Bramble Gin, Martini Fiero and Dewar’s 12 Year Old Blended Scotch whisky.
“As a family-owned company for nearly 160 years, we have crafted exceptional drinks enjoyed by generations of consumers,” said Rodolfo Nervi, Vice President Global Safety, Quality & Sustainability for Bacardi.
“We have achieved this long success by always looking to the future and doing the right thing for our consumers, our customers and our company. Today’s announcement confirms this. We want to be the most environmentally responsible global drinks company and we will only achieve this ambition by constantly exploring and investing in new innovations, like sustainable alternatives to plastic, which will help us meet our environmental goals.”
As part of its Corporate Responsibility program, Good Spirited, and in line with the United Nations Sustainable Development Goals (SDGs), Bacardi has set a number of goals which it is committed to achieving by 2025. These goals are in addition to the company’s commitment to be plastic free by 2030 and include:
- 50 per cent cut in greenhouse gas emissions;
- 25 per cent cut in water consumption;
- 100 per cent key raw materials and packaging sourced sustainably;
- 100 per cent of product packaging to be recyclable;
- 40 pre cent recycled content of product packaging materials and
- Zero waste to landfill at all production sites.
The new 100 plastic-free gift packs are available in select markets globally throughout the holiday season.
