B2B beverages marketplace Kaddy has announced it is expanding to Victoria later this month.
The tech enabled marketplace aims to simplify wholesale business between alcohol suppliers and their trade customers. After launching in 2019 and recently completing it’s $3.5million funding round to fuel its growth, company said that Victorian liquor retailers and operators need help adapting their operations to the current economic climate.
The Kaddy platform facilitates wholesale transactions with more than 150 suppliers across beer, cider, wine and spirits and has seen an uptake of more than 300 venues in NSW.
“We’ve been going hammer and tongs on the tech development over the last few months and the question keeps being asked, when are you coming to Melbourne?” said Jock Kinross, Kaddy’s Head of Sales.
“We’re proud to have so many incredible producers on the Kaddy platform, including several very strong Victorian craft beer brands including Hop Nation, Two Birds, Hawkers, Brick Lane, Stomping Ground and Two Bays.”
Hop Nation’s National Sales & Export Manager, Michael Chaffe, said the platform has helped his trade customers simplify their ordering experience.
“Kaddy is a convenient and easy to use platform that gives customers access to a fantastic range of Australian made products, and allows them to streamline their ordering from Hop Nation with their orders from other suppliers,” he said.
Aside from craft beer, Kaddy’s spirits, wine and cider supplier partners have grown on the back of strong retailer demand.
Kinross added: “Our goal is to represent the best offering in terms of quality, diversity and demand – we’re working very closely with retailers to make their wholesale experience simpler whilst still facilitating direct business with thousands of high quality products.”
In these turbulent times, Kaddy suggests that the market landscape presents a greater opportunity than threat, as a lot of operators are looking closely at their trade, their product mix and overall way of doing business, paying close attention to cost reduction and margin improvements.
“We’re very mindful that many on-premise venues are in a tricky spot with the continuing uncertainties around trading restrictions,” Kinross said.
“We’re here in full support of those venues and want to help them reduce admin time and costs of doing business. We also want to support independent retail and work closely with our retail partners to help evolve the way they trade with the thousands of alcohol suppliers on the market”.
Kaddy says it will have a dedicated Victorian team in place to support its endeavours there.
Pictured main: Kaddy co-founders Mike Abbott and Rich Coombes.