AVL Wines diversifies beyond wine

May 6, 2022
By Ioni Doherty

AVL Wines has moved into spirits and RTD cocktails, including the release of the world first Prosecco Gin, diversifying its portfolio and supporting its shift to create a consumer led branded business. 

Craig Garvin, AVL Wines CEO, says: “We’re incredibly excited to enter this growing category. This is a great example of leveraging our know-how and world-class assets to deliver products that consumers are demanding.

“These new brands have been developed in response to global drinks trends and each offer a distinctive point of difference – from a world-first gin to a playful sustainable spirit and high-quality cocktail convenience.”

AVL say that the expansion has been in the planning for the past year. The business is releasing four new products:

  • Tempus Two Gins – Now creating a premium range of gins that capture the distinct characteristics of its leading wine varietals. This range includes the world’s first Prosecco Gin, Shiraz Gin, as well as a Botanical Gin.
  • Rescued Spirit Co – A sustainable and playful brand that ‘rescues’ citrus fruits from local producers in the Murray Darling to give them a second lease on life. This range of fresh and flavourful gins and vodkas are made using renewable energy and 100 per cent recyclable materials.
  • Gelato Drinks Co – Creamy and indulgent gelato flavoured drinks that will transport your palate straight to Italy.
  • Mr Stubbs – a range of barworthy ‘ready to drink’ cocktails crafted to be enjoyed at home. Just shake and serve.

Mr Garvin says: “We continue to put the consumer at the heart of everything we do and I’m proud to expand our portfolio to create value for our customers and shareholders, globally.

AVL drinks launch in selected First Choice Liquor Market stores this month and at AVL Wines cellar doors.

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