Actor turned marketing whiz Ryan Reynolds has blitzed it again with his Leap Day ad for Aviation Gin.
Reynolds bought an “ownership interest” in Aviation Gin in 2018.
The new ad – featuring a voice over by Reynolds – toasts everyone born on Leap Day in 1936 that is finally, technically turning 21, which is the legal drinking age in the United States.
Pittsburgh resident Arlene Manko, 84, has waited 30,679 days to turn 21.
“I had seven kids in 10 years – you think sometimes I didn’t want a drink?” Manko said in the ad. “Now, I’m ready to party.”
On February 29 Arlene celebrated having her “first ever” legal drink with the help of Reynolds and Aviation Gin.
Watch the ad below:
Aviation Gin is giving all people in the US born on February 29, 1936, a gift card for their first legal drink.
Those of legal leap year drinking age can email Reynolds at Ryan@aviationgin.com for a gift card to an online spirits retailer.
It’s not the first time Reynolds has nailed it. Check out this ad he filmed with Hugh Jackman last year.
Aviation Gin is is distributed locally by Vanguard Luxury Brands and available at Dan Murphy’s and all good independent retailers in Australia.