Alcohol advertiser spending rose 12% to $107million in Australia in the 2018-19 financial year according to estimates by Nielsen.
Alcohol advertisers came in at No.20 on Nielsen’s Ad Intel list, with the top spenders being Diageo, Beam Suntory and Campari.
Across the top 20 industries, combined advertising spend was $7.747 billion.
The biggest drop in spending was in real estate, which was down 17% to $509million.
Aside from political advertising being up 552% to $117million, alcohol advertisers saw the third biggest rise in spend, behind media, which was up by 13% to $281million.
Retailers are the biggest spenders when it comes to advertising in Australia, according, with combined spending of more than $1.6 billion over the 12 months to the end of June.
Homeware retailer Harvey Norman spent $151 million, Wesfarmers (with its portfolio of retailers including a part year for Coles which is now separately listed on the ASX) spent $132.5 million, and supermarket chain Woolworths $118.8 million.
The top 10 advertisers overall: Harvey Norman; Wesfarmers (Coles, Bunnings, Officeworks, Target, Kmart); Woolworths; Commonwealth Government; Victorian Government ; NSW Government; Toyota; Clive Palmer Group Of Companies (election spending); McDonalds Family Restaurants; Foxtel.
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Nielsen’s Ad Intel alcohol advertising spend estimates include metropolitan and regional free-to-air television, metropolitan and select regional newspapers, select consumer magazines, broadcast metropolitan radio, national out of home, national cinema and digital display and pre-roll video, but no search, social or in-app spend.
The Nielsen Ad Intel 2019 Top Advertisers Report looks at the advertising spend volumes across Australia’s Top 20 Advertiser Groups/Advertisers and the Top 20 competitive categories/industries, between July 2018 to June 2019.
