Two Australian wineries and their innovative packaging are vying for ‘Best of Show’ at the upcoming 49th annual Mobius Awards.
In the Mobius Package Design Awards category, Taylors Wines and Larry Cherubino Wines have each had their labels judged by 60 of the world’s leading creative and marketing leaders from 14 countries, qualifying them for the major prize.
Both labels are in the running to win the top prize against two Chinese-based and one Hong-Kong based designs.
The Mobius Awards, originally founded in Chicago, Illinois in 1971, is an international competition recognising the best of the best in design, creativity and advertising.
The awards showcase and celebrate new trends emerging across advertising and design from across the globe.
South Australia’s Taylors Wines is nominated as a Best of Show finalist for its recently released The Legacy 2014.
The wine, a classic old-world blend of Cabernet Sauvignon, Cabernet Franc and Merlot released as part of the family’s 50th anniversary, breaks from the traditional paper-front label and features a metallic, three-pronged sculpture that encapsulates the bottle.
On the front of the bottle is Taylors signature seahorse emblem, coated in an ultra-rare rhodium finish. Complementing the design is a protective over-cap that conceals technological advancements in communications and wine security via a Near Field Communication chip installed on the wine’s screwcap.
Owners of this extremely limited wine can access information about the vintage, winemaking and authenticity of the bottle by scanning the chip with their smartphone.
“We’re honoured to be recognised as a finalist for Best of Show at the Mobius Awards,” winemaker and Managing Director Mitchell Taylor said.
“The Legacy symbolises 50 years since my grandfather and father established our family winery in the Clare Valley.”
Taylors The Legacy and Larry Cherubino’s Uovo Wines (above) make up the only Australian Best of Show nominees in all categories, with both label designs created by international drinks design specialists Denomination.
“I commend the team at Denomination Design who have captured this significant milestone for us in such an innovative and considerate way,” Taylor said.
“We are delighted that not one – but two – designs from Australian producers have been awarded with such high accolades in an international and highly renowned award program as Mobius,” CEO and Co-Founder of Denomination Rowena Curlewis said.
“Perhaps it’s because we’re a ‘new world’ country without the restraints of centuries of wine tradition. Perhaps because pushing boundaries is an intrinsic part of our Australian nature. Whatever it is, we are making a big impact for our clients in the wine world at large through innovation and creative thinking.”
While both Taylors Wines and Larry Cherubino have each received a First Place Mobius Award in Package Design, only one can take the title for Best of Show when the selection is announced on January 21. More information about the Mobius Awards is available at www.mobiusawards.com
More information about the Mobius Awards is available at www.mobiusawards.com
