ProWine ASIA 2016, the newest addition to ProWein World, has concluded with valuable new business contacts made with like-minded industry partners from Southeast Asia and beyond.

Held alongside the 20th edition of Food&HotelAsia2016 (FHA2016), ProWine ASIA 2016 played host to 257 established wine producers and distributors from 30 countries. More significant was the impressive 8,285 attendees, including trade visitors, masterclass and seminar speakers and delegates from 44 countries and regions who attended the four-day trade event. Of these, 47 per cent came from overseas including Malaysia, Indonesia, Thailand and Philippines who were able to view and taste first-hand a wide variety of wine and spirits.

Marius Berlemann, ProWein Director and Global Head of Wine & Spirits, Messe Düsseldorf GmbH, said “Having followed in the footprint of a highly successful global formula, unique to the ProWein World series, which brings together an international variety of wine brands and producers under one roof, we are extremely pleased to see this internationality reflected here at ProWine ASIA. With overseas exhibitor participation at 88 per cent hailing from 30 countries, this reinforces the strategic position that the exhibition plays in fulfilling the needs and demands for such a dedicated platform in this market.”

“The business networks and the promising connections that have been garnered between industry players and international wine producers looking to expand into Southeast Asia, alongside some 600 masterclass participants, has certainly exceeded our expectations. The encouraging response we have received at ProWine ASIA, extending the reach of ProWein Düsseldorf to a Southeast Asian audience, is testament to the dynamic potential of this region’s wine and spirits market,” said Gernot Ringling, Managing Director, Messe Düsseldorf Asia.

The exhibition featured a multi-national selection of wines and spirits, with Pavilions from established wine producing countries like Australia, Austria, Chile, Italy, France and more.

Hanspeter W. Stutz, President at Grand Pré Wines Limited, an exhibitor from Canada, expressed his thoughts on ProWine ASIA, echoing the views of many international exhibitors, said, “I believe that Singapore is a strong hub for wines and spirits in this region and a great market to launch our products in, as a starting point to increasingly bring them to more countries here. At ProWine ASIA, we were able to showcase our products for the first time to many potential Asian distributors and buyers. We will most definitely take part again if we can, at the next ProWine ASIA trade show!”