Good Tides seltzer

Asahi releases vodka-based, sugar-free seltzer Good Tides

March 17, 2020
By Alana House

Australia’s first vodka-based, sugar-free alcoholic seltzer, Good Tides, is now available on shelves across the country.

Created by Asahi Premium Beverages, Good Tides features sparkling water with premium, triple distilled, vodka and a hint of natural flavour. It contains no sugar or artificial sweeteners and has only 85 calories per can.

Virginia Woodger, Group Marketing Manager Cider, RTDs, Spirits & Sponsorships, Asahi Premium Beverages said the new drink has been launched to meet an increasing demand for lower calorie, sugar free alcohol options.

“The ready-to-drink category is moving beyond traditional, reduced sugar options,” she said. “We hope that by introducing Australia’s first completely sugar-free, vodka-based hard seltzer, we’re able to provide consumers with the enjoyable, easy drinking option that we know is currently missing from shelves.

“Good Tides is a great option for those who are seeking to become more mindful of their drink choices, but don’t want to compromise on a delicious tasting drink. We anticipate that the hard seltzer category will skyrocket in popularity in Australia, as it has in the US, and Good Tides will be at the forefront of this growth.”

Good Tides seltzer

Henry Gordon, BWS Category Manager, Premix Spirits added: “We see hard seltzers in Australia as a fantastic opportunity to recruit new customers and give our existing customers more options that are refreshing within the convenience drinks space. We’re thrilled that Good Tides is now available in stores across the country and know it will be popular with customers.”

Good Tides is $22 for a four pack of 330ml cans. Available at BWS, Dan Murphy’s and independent liquor stores throughout Australia.

Lion was the first major drinks company to launch an alcoholic seltzer into the Australian market.

Called Quincy, the Australian-made, gluten-free, lower carb and lower sugar alcoholic seltzer – containing a hint of either natural lime or passionfruit flavour – officially launched nationally on November 1

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