Just a month after announcing it was buying CUB, Asahi has snapped up Queensland craft brewer Green Beacon Brewing.
Green Beacon Brewing was established in early 2013 in the Brisbane suburb of Teneriffe by friends Marc Chrismas and Adrian Slaughter, who were later joined by brewer Johann van der Walt.
Green Beacon invested $3 million in a brewery in the northern industrial suburb of Geebung in Brisbane in 2017.
The Teneriffe site now contains a brewpub and bar, while in-house beer production and distribution sites are located at Geebung.
Green Beacon’s product range includes Windjammer IPA, Wayfarer Tropical Pale, 3 Bolt Pale Ale, Half Mast India Session ale, The Whaler and UpperCut Double IPA.
Green Beacon Brewing took out AIBA Champion Medium Australian Brewery in 2017 and has also been selected by Singapore Airlines as one of the premium beers supplied to business class passengers.
Asahi executive chairman Peter Margin said Green Beacon was ”a great brand and a great business”.
“This is a very exciting time for our business, as we add this great brand and great business to the Asahi Beverages family,” he added. “We are looking forward to working with Marc and Adrian to help grow the Green Beacon business, and bring their great tasting beer to more consumers.”
“Green Beacon has grown from just myself and Marc to 40+ team members across the nation in just eight years. We want to continue growing and maintaining the quality and integrity of our beers, whilst ensuring all Australians are kept amply supplied in great beer!” Slaughter added.
“Partnering with Asahi to deliver this is truly exciting and provides security and opportunity for our customers, consumers and wider Green Beacon family. Our goal has always been to make the best beer and to get it into as many people’s hands as possible. In Asahi, we have a partner who shares this commitment and can support us in achieving this goal.”
According to the Australian Financial Review: “It is understood that CUB had itself made overtures to Green Beacon months earlier prior to itself being bought out by Asahi, and had been trying to convince the owners to sell. They will now be under the same umbrella.”
