Andrew Caillard joins e-commerce platform as associate director

September 29, 2021
By Ioni Doherty

Former wine auctioneer and retail executive, Andrew Caillard MW has joined the leadership team of e-commerce platform, WithWine as an associate director.

Of the appointment, Mr Caillard said, “The history of Australian wine is punctuated by market shocks and the reliance on a few gatekeepers. WithWine is an exceptional business model because it empowers wine producers to control their future.

“I have joined the WithWine team because it has a great culture, a sense of purpose and believes in the cause of Australian wine. Those are ingredients for an exciting journey!”

CEO and founder of WithWine, Richard Owens said, “Andrew Caillard has been influential in shaping Australia’s fine wine agenda over the last forty years. His broad experience and advice will be hugely invaluable for our direct-to-consumer model. It is wonderful that we can tap into his extensive knowledge and experience.”

WithWine recently expanded across the Tasman into New Zealand is now powering over 90 wineries across Australia and New Zealand with designs to expand in the coming months. Earlier this year, the DTC provider WithWine has raised more than $1.2m in capital ahead of its planned IPO.

WithWine’s General Manager Ben Copeman-Hill said “Our DTC platform has been built by wine people for wine people. Our mission is all about getting customers to buy directly from wineries and making that experience memorable.

“Over the last year, we have assembled a great team to drive the DTC business forward. As associate director Andrew Caillard MW will work as an advisor and assist us in reaching our goals.”

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