Peroni Nastro Azzurro has launched the new Peroni global campaign, ‘Live Every Moment’, in the Australian market. Already airing on TV, digital, outdoor and social media channels, the new campaign calls on consumers to ‘Live Every Moment’ in their post-lockdown lives.
Brian Phan, General Manager, Marketing of Asahi Beverages said, “We are excited to launch this lifestyle-focused campaign in preparation for emerging from lockdown and restrictions across Australia.
“This is a campaign that celebrates the future and our aspirations to get back out there with our friends and family, and Live Every Moment. Peroni Nastro Azzurro is for those who give as much consideration for the journey as they do the destination, which fits so well with the Australian way of life.”
The campaign calls on consumers to ‘honour the occasion’, whether enjoying a Pernoi at home, in a bar or on a seaside staycation.
“The Live Every Moment campaign is designed to emulate the excitement our consumers have about returning to their favourite restaurants and bars. The world is ready to reintroduce that signature Peroni Nastro Azzurro flair and passion back into our lives,” said Kym Bonollo, Head of International & Craft Beer at Asahi.
Inspired by Italy winning the Blue Riband Crossing in 1933 and a hot summers day in Rome, 1963, Peroni Nastro Azzurro balances an uplifting, crisp taste with an added beer complexity, creating a light but never hollow beverage. Peroni exemplifies the traditions of Italian craftsmanship, passion and flair upon which it was formed, bringing this to life in the ‘Live Every Moment’ campaign.