Non-alcoholic spritz glass and bottle

An Aussie drink targeting wellbeing warriors

February 4, 2021
By Melissa Parker

Australian drinks company, Naked Life Beverages, makers of successful sugar-free sodas and tonic has launched its new range of non-alcoholic ready-to-drink spritzes targeting the adult consumer looking for a grown-up drink with sophisticated taste but minus the alcohol.

It is a beverage brand built on the philosophical pillars of holistic health and innovation. In 2020, Naked Beverages chose to expand their offering based on extensive market research tapping into the growth in demand for non-alcoholic drink alternatives. The company catchphrase is ‘no nasties’ and they use a combination of natural sweeteners and fruit extracts to deliver the sweet taste of refined sugar in their products.

In a report released by the Australian Bureau of Statistics (ABS) Aussies drank the equivalent to 186 million litres of pure alcohol in 2016-17, or just under 10 litres for every person in the country aged 15 years or over, it was the lowest annual figure since the early 1960s, and it is a trend set to continue. In the US, Revenue in the Non-Alcoholic Drinks market is projected to reach US$15,124m in 2021. The market is expected to grow annually by 3.3% (CAGR 2021-2025).  

Hyperlink – Revenue in the non-alcoholic category projected to reach US$15,124m in 2021 

Naked Life believes its new non-alcoholic, ready-to-drink series will fill a void in the market.  They are made combining a distinct blend of distilled botanicals with zero sugar or preservatives for an authentic taste and in classic options such as Virgin Margarita, Virgin G&T, Yuzu Sake Spritz and a Pimms-inspired ‘English Garden’ Spritzer.

The product is available in Coles Local, Drake Supermarkets, On the Run, selective Woolworths and leading independent outlets and online with leading non-alcoholic retailer www.craftzero.com.au and eCommerce marketplaces www.danmurphys.com.au and www.amazon.com.au.

Founder and CEO, David Andrew has said, ‘There has been a significant lift in demand for health-centric products that deliver on taste in 2020 as people understand products like Naked Life can deliver on both’.

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