America’s favourite White Claw flavour arrives

May 3, 2021
By Ioni Doherty

America’s top selling White Claw flavour, Black Cherry, has hit Australian shores giving Aussie drinkers the chance to finally get their hands on the flavour that has been stirring waves with those lucky enough to score one of the first cans. The flavour, it seems, is quite divisive.

Available until sold out, White Claw fans will need to move quickly and stock up to avoid missing their chance to taste Black Cherry and decide whether it will become their new favourite drop or if they’re all about Australia’s OG flavours – Mango, Natural Lime & Ruby Grapefruit.

White Claw’s Black Cherry is available at all good bottle shops and coastal venues. Three exclusive White Claw vending machines are also popping up to dispense White Claw’s most talked about flavour at. Visit the Harbord Hotel Sydney, X-Cargo Brisbane or The Garden Leederville Perth stocked with White Claw berry Cherry until sold out.

Based on the brand’s launch success this limited-edition flavour won’t be around for long so don’t miss your chance to taste it and tell us if it’s your favourite White Claw® yet!

Delivering a wave of pure refreshment, White Claw® Black Cherry is available April 28 until sold out, in a 4-pack of 330ml cans at an RRP of $23.99.

White Claw:

White Claw Hard Seltzer is made with sparkling water, triple-distilled spirit and a hint of fruit flavour. With only 95 calories per can, White Claw is gluten free, has an ABV of 4.5% and is naturally flavoured, containing no artificial sweeteners. White Claw delivers a wave of pure refreshment.

The brand accounts for one in five seltzer sales in Australia and has seen unprecedented demand, surpassing all business expectations in line with the exploding category

SOURCE: IRI Aus Wtd and Scan Feb-21 MAT, US IWSR MULC+Liquor Jan 2021, IRI US MULC+Liquor 52 weeks to end March 2021

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