ALM’s launches Independent Beverage Partners

August 12, 2021
By Ioni Doherty

Australian Liquor Marketers (ALM) owned and exclusive portfolio will sit under the newly named department, Independent Beverage Partners (IBP). It will continue to use ALM’s existing supply chain and will be responsible for the distribution of the owned and exclusive portfolio, dedicated exclusively to growing the brands within the independent liquor network.

Murray Riemann, General Manager – Owned and Exclusive Brands, who has been with ALM for 10 years and managed the acquisition of the private label portfolio from Kollaras & Co last year, heads up the department.

He said, “IBP has been designed to address a large market opportunity across Wines, Beers, and Spirits with the mandate to partner with top wineries, breweries and distilleries, in Australia and around the globe, to provide shoppers and retailers with enjoyable, multi-award-winning products that guarantee exceptional benefits across the entire value chain.”

James Somerset as Brand and Portfolio Manager, Nevil Shah as Sourcing and Compliance Manager, Georgia Kollaras as Senior Marketing Manager and Chani Madhurangi as Demand and Supply Planner make up the rest of the IBP team.

Mr Riemann said, “This small team, each bringing specialised skills, has allowed the business to execute a long list of deliverables quite cleanly and quickly…

“The existing brands within the IBP portfolio are a great demonstration of our wonderful ability to create, represent and nurture products that are loved by both retailers and shoppers alike. These include successful brands like Two Truths Wines, Molly’s Irish Cream Liqueur, Tovaritch! Vodka, and Broo Beer just to name a few.”

To date this year, IBP has launched the highly anticipated Five Judges 2L cask range, the value-end Jumpin’ Jack wines, with the promise of additional announcements of new local and international brands coming soon.

Riemann added “Quality, value and margin is what we strive to deliver every day, it instils confidence and pride in our retailers, and delivers a sense of delight, discovery, excitement, and enjoyment for shoppers.”

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