Michelob Super Bowl 2020

All the Super Bowl 2020 drinks ads

January 30, 2020
By Alana House

The NFL is wrapping up its 100th season on February 2 with Super Bowl 2020, with the Kansas City Chiefs taking on the San Francisco 49ers.

It’s the first time the two teams have met at Super Bowl and CBS notes that the game will include the most explosive offense in the NFL against one of the best defenses in the league. 

While the game is the main event – in 2019, Nielsen said 149 million people tuned into at least six minutes of the big game – the ads that accompany it are also regarded as must-see TV.

Ad spots for Super Bowl 2020 sold out in November, despite their approximate $US5million price tag. And that’s not taking into account how much it costs to produce them, as they usually feature high-profile celebrities.

Fun fact No.1: the most watched Super Bowl ad online last year was Stella Artois “Change Up the Usual,” which had more than 48 million views across top video platforms and websites by the Monday following the game.

Fun fact No.2: in 2019, 46% of the Super Bowl audience was female.

Total volume among Super Bowl advertisers has grown from $158.4 million in 2005 to $336 million in 2019. When ad volume for pre- and post-games are included, marketers spent $412 million for the 2019 Super Bowl.

Here are the drinks ads that will feature during Super Bowl 2020.


Budweiser has opted to skip celebrities this year in favour of a sentimental ad about a “typical American”, showing wholesome scenes such as a firefighter battling a blaze in a forest to a member of the military returning home to surprise his father.


Budweiser has also teamed up with Uber to a commercial featuring with an entire house full of smart home devices coming to life.


Michelob’s Super Bowl ad stars Jimmy Fallon and wrestler John Cena. Fallon begins his workout swinging a kettle bell, then heads to a bar where he exclaims “Working out sucks” while drinking a Michelob Ultra.

Cena replies: “Come on, man. You’ve just got to see the lighter side of things.” And from that moment on, Fallon starts to see the fun in working out, with encouragement from athletes including runner Usain Bolt, golfer Brooks Koepka and beach volleyballers Kerri Walsh Jennings and Brooke Sweat.

The ad is part of Michelob’s campaign to celebrate the role joy plays in active consumers’ day-to-day lives.

“In our new campaign, people will see that working hard and enjoying themselves don’t have to be at odds with each other,” Michelob Ultra’s vice president of marketing Azania Andrews said in a statement. “We’re excited to use the Super Bowl stage to let viewers know that you can have your beer and drink it too.”

Bud Light/Bud Light Seltzer 

Bud Light has released two ads ahead of the Super Bowl and is letting social media decide which one will air during the game.

In the first, singer Post Malone walks into a store to buy Bud Light, then sees the seltzer. This sets off a fight between two men inside his head who represent his emotions about which one to choose, before a woman weighs in: “Guys, guys, we are incredibly rich. Let’s get both.”

The second Bud Light spot shows Malone ordering a mango-flavored Bud Light Seltzer, which gets approval from characters playing his stomach and nose, portrayed as people in a wind tunnel. The spleen, a balding man in a desk job, expresses jealousy for the taste buds.

Mountain Dew

In the non-alcoholic drinks department, Bryan Cranston and Tracee Ellis Ross star in a spoof of the iconic horror movie “The Shining” for Mountain Dew. The 30-second ad reprises the famous “Here’s Johnny” scene.


Missy Elliott is back in the latest Pepsi Super Bowl commercial and she’s brought along H.E.R. as her co-star. The Pepsi Zero Sugar ad finds the pair reimagining The Rolling Stones’ “Paint It Black”.   

H.E.R. takes a sip of the matte Pepsi Zero Sugar can and runs through a brick wall to meet up with Missy in a blacked-out universe.  

In Australia, Super Bowl 2020 coverage will begin on Monday, February 3 from 10am AEDT, with kickoff expected at 10.30am AEDT. 

The easiest way to watch the 2020 Super Bowl live, including the infamous half-time show and ads, is probably on Kayo Sports

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