Following the recent devastating bushfires, the Adelaide Hills region has reopened for business and it’s released a video to prove it.
The video shows heartbreaking before and after images of wineries in the region, with the region asking Aussies to spread the word that tourist support is needed.
The region lost about half its annual crop, valued at $100 million, or more than 1000 hectares of vineyards in the pre-Christmas bushfire.
The burnt area contains one-third of all Adelaide Hills vineyards.
Tony Battaglene, Chief Executive of Australian Grape & Wine, said: “We need Australians to donate to the relief funds, visit the region, buy its wine and support its other businesses.”
Plan a visit to the region via https://www.adelaidehillswine.com.au/visit/
Add Crush Festival to your diary and join Adelaide Hills winemakers for the Australia Day long weekend for a sensory summer celebration as more than 30 venues gear up to host more than 60 events.
When it comes to donations, its suggested you register items, experiences or anything that will attract generous donations to the Adelaide Hills online auction portal – which is going live very soon and to be found at https://www.adelaidehillswine.com.au/fireappeal
Or donate cash to the Adelaide Hills Wine Region gofundme appeal.
100% funds will be channelled directly to affected growers and wine businesses in the region.
Adelaide Hills Wine Region noted: “We have been overwhelmed by the offers of support from a huge number of people and businesses over the past few weeks as we come to terms with the consequences of severe weather and fires causing damage throughout the region and we thank everyone for the incredible generosity.
“To date the fire has impacted more than 60 grape growers and wine producers and the flow on effect within the region will be severe for a long time. Your help and support for our whole region in any way is deeply appreciated.”