Accolade Wines, has released first zero-alcohol wine range, Hardys Zero.
The new South Australian range range is made using state-of-art technology that gently de-alcoholises the wine while retaining natural flavours and body, without compromising on taste.
Accolade Wines Zero ead winemaker, Paul Burnett says the Hardys Zero range will give wine lovers who were previously sceptical about the world of zero-alcohol wines a lasting impression with the vibrant range retaining aroma, body, sensation and natural flavour.
Mr Burnett says, “The Hardys Zero range is perfect for consumers wanting to take the leap into the world of zero-alcohol wines or those who may have been left unimpressed with zero-alcohol wine in the past.
“With over 165 years of winemaking heritage, our winemaking team is committed to continuously pushing the boundaries of innovation and providing consumers certainty in their wine choice every time – whether that be with, or without, alcohol. “
Accolade Wines has first-to-market access to the leading-edge technology, Zero Tech X, which produces delicious and quality zero-alcohol wines with retained natural flavours, aroma and body. The range is crafted by carefully selecting parcels of the best grapes and de-alcoholising them through the revolutionary new process.
The rise of zero-alcohol wines in Australia.
With mindful drinking on the rise globally, consumers have been increasingly interested in products that embrace a more balanced lifestyle.
Non-alcoholic wines are one of Australia’s fastest growing drink categories with growth rate forecasted by IWSR for the next five years (2021-25) to be 15 per cent per annum on average, compared with less than 1 per cent per annum for total wine volume.
As these trends shows no sign of slowing, it’s essential that flavour and quality isn’t scarified when it comes to no-alcohol wine.
“A few years back the perception was that low and no-alcohol wines meant a compromise on taste but today, with new innovative technology, that’s no longer the case. Thanks to Accolade Wines’ significant investment, we can now offer a superior tasting experience versus other zero-alcohol wines. It’s a game changer for the industry,” says Mr Burnett.
The Hardys Zero Shiraz 2020 – RRP: $13 – is available at Coles Supermarkets nationally. The full range will be available later this year with further stockists to be announced soon.
