Absolut Transforms Nightlife Experience

October 28, 2015
By Alana House
Absolut Electrik is the latest phase in Absolut’s continuing efforts to transform the nightlife experience. Building on the Absolut Night campaign, which saw different elements of nightlife in cities around the world transformed, these new end of year, limited edition bottles now look to encourage consumers to do the same at home.

Absolut Electrik bottles are available in metallic silver and blue, representing electricity and Absolut’s signature cobalt blue. Absolut has also created a platform in which consumers can collaborate with an interactive robot to mix up personalised Absolute Electrik drinks. The eight resulting Electrik recipes include Blue Mule, Neon Light, Ginger Bolt, House Party Punch No 1 and House Party Punch No 2.

Two and a half million these bottles are available worldwide. Both blue and silver bottles are 700ml and retail for $37.99, available through Pernod Ricard Australia.
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