A pinot with attitude

June 3, 2021
By Ioni Doherty

Madam Sass arrives in Australia this month, offering wine-lovers an opportunity to explore and indulge in the best drops from leading wine regions globally. Launching with a voluptuous Chilean Pinot Noir – Madam Sass is an enticing wine range that’s spirited, crafted with passion, and believes wine should be for everyone to enjoy, not just the connoisseurs.

Audacious in its namesake, Madam Sass lives her life with daring indulgence, paying homage to gutsy and rebellious individuals who forge their own path in life. Madam Sass believes wine should always be full of attitude, style and extravagance.

Hailing from the cool climates of the Central Valley in Chile, the new Madam Sass Pinot Noir is deliciously draped in juicy red fruit flavours and promises a seriously uncomplicated and easy-drinking experience. This wine exhibits delightfully fragrant blackberry and sweet dark cherry characters, silky tannins and a touch of spice.

Well-travelled and adventurous herself, Madam Sass Head Winemaker Alison Jones is committed to crafting wines that are brave, bold and seriously sassy.

Jones says, “With a no rules policy, Madam Sass is synonymous with breaking the mould and championing bold flavours from around the world. True to its brand personality, Madam Sass advocates untraditional, daring pairings when it comes to food and wine. Pair with anything you like and drink it on your own terms. This is a Pinot Noir for people who are becoming more adventurous with their palate yet still want to be confident they are choosing a quality wine.”

Unleash your inner hero or heroine with Madam Sass Pinot Noir. Available now exclusively at Dan Murphy’s and BWS stores nationally with an RRP of $20.

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