A little ginger spice, a little bit of a bite – Meet the little dragon from Byron

April 23, 2021
By Ioni Doherty

For those parched for a drink with a little zing in its tail, say G’day to Little Dragon, a refreshing Aussie take on alcoholic ginger beer.

Over the past two years, alcoholic ginger beer has had nearly triple digit growth in the Australian market, capturing the drinker who is looking for an alternative to beer but still chasing something to wet their whistle.

With its bright ginger bite, we’re predicting it’s going to be a big year for this Little Dragon.

On Little Dragon, Brand Manager Pat Coulson said: “We’re really excited to launch our first ginger beer to market and get Little Dragon out in trade and into the hands of our drinkers.

“From the design work, to the liquid and the alignment with wildlife care and conservation, everything’s in a really good place. We feel this product and category is going to compliment and strengthen Fermentum’s portfolio overall and is a thirst quencher for any occasion.”

Little Dragon – the beverage

Sessionable and upbeat, Little Dragon is delicately balanced with a tad of sweetness and a nudge of spice. Gluten free and with 4% Alc/Vol, it’s a well natured little refresher, perfect for those looking to spice it up on a night out or just lay back and soak up the Aussie sun.

Little Dragon is brought to you by Sunrise Drinks Co, a sister company to Stone & Wood, Fixation Brewing, Granite Cider Belt Co and Two Birds Brewing Co which are all part of the proudly independent Fermentum family based in Byron Bay. Little Dragon also sits beside Sunly Seltzer, which launched in June 2020 under Sunrise Drinks Co.

Wildlife Care and Conservation

As the native dragon takes pride of place in everything Little Dragon represents, we thought it was only right to repay this little Aussie legend by supporting Australian wildlife care and conservation organisations. Before Little Dragon even escapes from the brewery gates for the first time, we’re donating $10,000 to Australian Wildlife Conservancy. Moving forward, our aim is to donate 1% of all net revenue back to similar foundations and charities every financial year. So between, Little Dragon, our trade partners and drinkers, we’ll all be making a positive change to Australian wildlife and the environment.

Little Dragon – the stats

  • 4% alc/vol
  • 330mL can and 50 Ltr kegs
  • Gluten free
  • Natural ginger flavour Availability Little Dragon will be available in six-packs of 330ml cans or cartons of 24 cans at bottle shops, venues around the country and The Little Dragon online store, as well as Stone & Wood’s Tasting Rooms in Byron Bay and Brisbane. For news and updates about Little Dragon, visit littledragon.com.au – ENDS – For media enquiries, please contact: Pat Coulson, Brand Manager pat@sunrisedrinks.com.au
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