A beer to break stereotypes and promote diversity in brewing

May 18, 2021
By Samantha Conyngham

Launching Friday 28 May, Brick Lane Brewing will launch their new rye pale ale called, Stereobreaker, created in collaboration with Pink Boots Society, a global non-profit organisation that aims to assist, inspire and encourage women and queer fermented/alcoholic beverage professionals through education. Inspired by the remarkable women in music, Stereobreaker Rye Pale Ale is led by Brick Lane’s brewer Emily Usher.

Usher says, “People assume there aren’t many women in brewing or technical roles in the industry, so collaborations like Pink Boots are an opportunity to help build a community of women brewers and disprove that assumption.  This brew day gave us the opportunity to give more visibility that women are working in and leading breweries. Strengthening connections with other women in the industry while creating something people will love to drink is very special.” 

The beer was created around this year’s release of the Pink Boots Hop Blend, chosen by Pink Boots members across the globe, including Australia, via a virtual hop selection event.

Brick Lane’s Stereobreaker Rye Pale Ale is a light amber colour due to the munich, crystal and rye malts. The rye provides a light spicy stage however the Pink Boots hop blend takes the spotlight for both aroma and flavour. From generous dry hopping you’ll find tropical, citrus, herbal and woody characters singing in this beer, including coconut notes from the Sabro hops; all of which harmonise with the spicy rye malt qualities.

Brick Lane founder, Paul Bowker says, “The Pink Boots hop blend is a way for us to show our support to all the amazing women and queer people in beer, inspire more talented people, and support diversity in this incredible brewing industry. Brick Lane is thrilled to contribute to Pink Boots and help raise funds towards scholarships for Australian women and queer people in the brewing industry. Lets break the stereotype together!”

Brick Lane will donate $10,500 from the proceeds of Stereobreaker to the Pink Boots Society’s scholarship fund, which helps women in the industry attend educational seminars, classes, certifications and tours. Using the scholarship program, the Pink Boots Society aims to inspire and assist fermented/alcoholic beverage professionals to advance their careers through education. 

With this community-based blend, Brick Lane  is passionate about promoting diversity from the brew-house to the taprooms. By supporting this beer, customers are helping more women and LGBTQI people break stereotypes in the beer industry.

From 28 May, customers can purchase STEREOBREAKER online at www.bricklanebrewing.com and find the beer in all good bottleshops and beer speciality outlets nationally.

Launch events will also be held at the following venues:  

Sydney: Forest Lodge Hotel, Forest Lodge from 6.00pm-8.00pm on Thursday, 27 May

Melbourne: The Fox Hotel, Collingwood from 6.00pm-7.00pm on Friday, 28 May

Newcastle: Young Street Hotel from 6.00pm-8.00pm on Friday, 28 May

Central West NSW: Monkey Bar, Dubbo from 6.00pm-8.00pm on Wednesday, 2 June

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