CUB will donate up to 8000 slabs of Frothy beer to local footy clubs across Victoria next week in the Frothy For Footy giveaway.
The giveaway is part of Frothy’s takeover of the AFL and NRL the week.
This will see Frothy beer put on tap at the MCG, Marvel Stadium and GMHBA in Geelong and Carlton Draught and VB signage replaced with Frothy marketing across the country.
Frothy is a product of craft brewery Matilda Bay and was released last September.
Jarryd Roughead, as Frothy’s new Head of Sponsorship, will help co-ordinate the massive pick-up efforts at 15 sites across the state on Wednesday, April 17.
Every footy club in the state with a senior team, can participate. To register to pick-up the free Frothy beer, club representatives should click here, with registrations closing on Sunday, April 14.
Roughy said: “Footy and Frothies are a fantastic combination.
“Local footy is the backbone of our great game so we want to give local clubs the chance to raise some money off the back of this great tasting beer.
“This is a great way to help local footy clubs raise some funds.
“Clubs register online. They then just need to drive to the pick-up site to collect their club’s free beer – up to 15 slabs each.
“We’re proud to be supporting local footy with the Frothy For Footy giveaway.”
Pick-up sites will stretch from Mildura in the state’s north-west to Warrnambool in the south, Morwell in the east and a dozen places in between.
Free beer will only be given to club representatives who pre-register. These representatives must be 18+ and valid ID is required at pick-up.
FROTHY PICK-UP LOCATIONS
Taylors Lakes Hotel (Western Metro)
Dorset Gardens Hotel (Eastern Metro)
Roxburgh Park Hotel (Northern/North-Western Metro)
The Victoria Hotel (Horsham)
Federal Hotel (Swan Hill)
Gateway Tavern (Mildura)
The Old Town ‘N’ Country Tavern (Wangaratta)
Flying Horse Bar and Brewery (Warrnambool)
Grovedale Hotel (Geelong)
Phillips Cellars (Shepparton)
Cobram Hotel (Cobram)
Baxter Tavern (South/South-Western Metro)
Rising Sun Hotel (Bendigo)
On the Rocks/Queens Head Hotel (Ballarat)