$5.50 rosé takes out top wine award

November 21, 2019
By Alana House

A rosé priced at less than $6 a bottle has won a prestigious Australian wine award.

Coles’ private label Fresh & Fruity Rosé 2018 has won Winestate Best Value Wine 2019 award at the Winestate Wine of the Year Awards.

A panel of three expert peer winemakers chose the Fresh & Fruity Rosé 2018 as the winner from a field of finalists chosen over 12 months of blind tastings.

Priced at just $5.50 a bottle, the wine award winner is available exclusively at Liquorland, First Choice and Vintage Cellars stores Australia-wide.

The shiraz and grenache blend rosé was described by the judging panel as a delicate, dry and elegant pink wine with floral fruit fragrances and an appealing zippy fresh palate.

Fresh & Fruity Rose top wine award

Winestate Chief Executive Office Peter Simic said that it is uncommon for such a reasonably priced rosé to receive results of this calibre.

“A rosé that achieves a four-star result should be considered a very good wine! A panel of three expert peer winemaker judges independently selected this wine as the Winestate Best Value Buy Wine of the Year, and it is definitely a worthy recipient,” said Simic.

Coles Head of Exclusive Liquor Brands Mia Lloyd said that the accolade is testament to the high quality of product available in stores nationwide.

“We know our customers are always looking for a fantastic product at a really competitive price, so we’re focused on getting the best value drink solutions on shelf to deliver this for them. Great results like this show that we’re on the right track,” said Lloyd.

“We’re very proud to be the recipients of the Winestate Best Value Wine for 2019 and are excited that for the second year in a row a wine of ours has taken out a major prize at this award ceremony.”

This award has not been received in insolation, with a number of exclusive products taking home similar accolades in recent months.

Other wine award winning products available in store include:

• Ballewindi Pinot Noir 2018, $29.99 – Trophy at Sydney International Wine Competition

• Abbey Vale Shiraz 2018, $24.99 – Top 100 at Sydney International Wine Competition

• Aradon Rioja 2018, $8.88 – Top 100 at Sydney International Wine Competition

• Tail Spin Langhorne Creek Shiraz 2016, $14.99 – Gold at the Shiraz Challenge

• Lighthouse Gin, $64.99 – Master at Global Gin Masters, Gold at the Asian Gin Masters

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