Aperol RTD

2021 trend: the colour is orange, the mood is spritzy

December 15, 2020
By Ioni Doherty

Designed to spread the joy of the Aperol Spritz cocktail, the new and convenient Aperol Spritz Ready to Serve bottle hits e-commerce and off trade shelves from January 2021.

Available in a sleekly designed glass bottle, one of the world’s most popular cocktails can be easily poured, served and appreciated, perfect for small gatherings at home.

Recognised around the world for bringing people together and creating memorable shared experiences, Aperol Spritz is the feature when friends and family get together to raise a toast. The launch of the new Aperol Spritz Ready to Serve comes following recent trends and consumer demand for pre-mixed and ready to serve cocktails along with the rise in at home consumption of cocktails.

The new Aperol Spritz Ready to Serve is a premium pre-mixed cocktail made using the highest quality ingredients, in keeping with the standards of the perfect serve – featuring the unchanged and secret original Aperol recipe made with citrus oil infused with herbs and roots, as well as sparkling wine and soda, each individual bottle encapsulates the unmistakable orange Italian aperitif and its vibrancy in a bottle. 

Designed to be prepared within seconds and be enjoyed at a planned or impromptu event at home, a spontaneous picnic or a convivial barbecue, the new Aperol Spritz Ready to Serve bottles, available in packs of three 175ml are the perfect partner for gatherings with friends and family  or when you might not be able to go to your favourite bar. 

To enjoy, simply serve it in a wine glass filled with ice, and garnish with a fresh orange wedge for the ultimate Aperol Spritz experience. 

Launched in 1919 at the Padua International Fair, Aperol was created by the Barbieri brothers, Luigi and Silvio, who coined the name ‘Aperol’. Aperol Spritz has traditionally been consumed in Venetian bars called the bàcari, which epitomise the ‘Venetian way of life’ promoting the culture of staying together and enjoying an aperitif moment, savouring bite size snacks such as the traditional cicchetti (venetian nibbles). Aperol Spritz has since become a cult drink outside of Italy becoming a true global phenomenon. 

Paolo Marinoni, Australian Marketing Director comments: “Aperol Spritz is one of the most recognisable cocktails in the world and it is loved by many. By launching the new Ready to Serve offering, we were responding to trends in the industry, providing consumers with a solution to conveniently pour and enjoy their favourite cocktail in spontaneous settings, when going to your favourite bar might not be an option. With a flawless recipe, we are very pleased to be able to make the convivial ritual easier to enjoy than ever before.”

The new Aperol Spritz Ready to Serve is available to purchase in 3 packs From Jan 2021 at all major retailers Nationwide  for the RRP of $18.00

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