Drinks retailer BWS is giving away $20 million worth of prizes, including everything from free drinks and electronics to hot air balloon rides and a cash prize of $50,000 with its yearly summer BWS Cooler in-app.
BWS customers can swipe daily for a chance to win. This year BWS has doubled the size of its prize pool, and customers can redeem free product prizes or SipCoins in stores and online.
“This year’s BWS Cooler is our coolest yet, and customers are in for a wonderful summer of surprises,” said BWS Head of Marketing Vanessa Rowed.
“We wanted to make it as convenient and fun as possible to play the BWS Cooler, which is why we are really excited that SipCoins can be redeemed in almost 1400 stores across the country as well as online.”
The BWS Cooler is free to play via the BWS app every day between 5th January and 1st March. Each time a customer plays, they go into the draw to win the major cash prize of $50,000.
The competition period is 56 days, which means more prizes are up for grabs for a shorter time than last year.
In total, there are 2 million different prizes valued at $20 million with one-in-three chances of winning instantly, with prizes including a Grand prize of $50,000 cash, almost 300,000 free drink products, high-value electronics including Samsung Galaxy Z Flip smartphone, Samsung 65-inch Smart TV, GoPro action camera and drone, 300,000 vouchers to brands including The Iconic, Booking.com, Ampol, Kogan and Menulog. Money-can’t-buy experiences including Patron Tequila masterclasses, VIP passes to the 2022 Repco Bathurst 1000 and Hendricks Gin hot air balloon rides. Bespoke prizes such as picnic summer hampers, coolers filled with products and portable speakers can be won, and SipCoins can be redeemed online and in-store for drinks. The minimum SipCoin value is $5, and customers can also win $7 and $20 worth of SipCoins. To play the new BWS Cooler and discover all its new fun elements, download BWS on tAPP through Google Play or App Store (make sure to have the latest version downloaded).
