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From the editor
"drinks trade was launched in October 2007 in response to industry requests to provide a credible trade communications platform with wide ranging and, most importantly, accurate distribution. 

drinks trade is published as the voice for the industry; ‘your news, your views’ – written in a business voice and circulated to 19,555 decision makers across the trade. The distribution is truly national and representative across category and channel, utilising the official liquor-licensing database broken down by on and off-premise outlets and license type, in every state and territory."    



Ashley Pini
drinks trade editor
Owner and Director of Hip Media

From the industry

"drinks trade has established itself as an effective communication vehicle. The fact that it is industry specific, business focused, and run as a "not for profit" industry association service, promotes credibility. It's a highly anticipated read .... with the added convenience of easy on-line access!"

   Russell J Barratt - CEO Nugan Group.

"drinks trade Magazine has really raised the bar for a publication produced for the Liquor Trade. It's an easy way to keep a handle on what's new, what's happened and what suppliers and outlets are doing. All the news you need in one great magazine."

   Gregg Herron - General Manager of Merchandise, Liquor Marketing Group

“When launching new products or communicating news, drinks trade provides an effective vehicle to reach the most important audience, our customers.”

   Rose Scott, Director – Export and Marketing, McWilliam’s Wines

"As a relatively new supplier to the Industry, drinks trade have been very supportive in helping to communicate new and upcoming activity to ensure the wider trade are kept abreast of exciting initiatives we are bringing to market.  Our recent launch of Wild Turkey 101 Premium RTD is a great example. drinks trade helped to communicate this exciting product release to the trade and we believe this was a contributing factor to its amazingly successful launch."

  Shane Richardson - Regional Director – Australia, New Zealand & Pacific Islands, Campari Australia Pty Ltd


drinks central

Home of the drinks Association. Drinks industry trade Association specialising in service provision to its member companies and the wider Australian drinks industry.

view drinks central

drinks guide

An essential business tool for the Australian liquor and drinks industry. Print version produced annually. Online resource available.

view drinks guide