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From the editor

"drinks trade was launched in October 2007 in response to industry requests to provide a credible trade communications platform with wide-ranging and, most importantly, accurate distribution.  

"drinks trade is published as the voice for the industry - ‘your news, your views’, written in a business voice and circulated to 18,000 decision-makers across the trade. The distribution is truly national and representative across category and channel, utilising the official liquor-licensing database broken down by on and off-premise outlets and license type, in every state and territory.

"This year, drinks trade celebrates its 10th anniversary, a significant milestone highlighting the importance of the publication to the industry and the ongoing support from the industry."


Ashley Pini
drinks trade editor
Owner and Director of Hip Media

From the industry

drinks trade is a must-read on what’s happening on the industry and the sectors within. From its original birthday to today, the quality has never changed. It blew us away when it first came out, and it has continued to deliver."

- Mark Churi, National Sales Manager at Casella Family Brands and drinks association Board Executive Director

“While so much has changed in the beer world over recent years, the support from the drinks association has remained constant. Throughout the sector, drinks trade has a reputation as the place for the latest news and industry trends. I look forward to continuing working with the association to support our beer and cider industry."
- Peter Filipovic, Business Unit President – Australia at Carlton & United Breweries and drinks association Board Director