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About drinks trade

drinks trade magazine was launched in 2007 and is published bi-monthly. It reaches both the on and off-premise markets, offering in-depth and up-to-date information on the industry. 

Produced by custom publishing company Hip Media, drinks trade is one of the most widely read information sources for liquor industry professionals. drinks trade follows an editorial policy of 'business-first' and has unrivalled access to vital industry information.



Since its inception, the drinks trade publications division has grown both in size and in distribution, which is largely due to the amount of support it has received by industry as a whole. drinks trade has risen steadily over a short nine years to move from a circulation of 10,000 to close to 18,000.

drinks trade is published as the voice for the industry - ‘your news, your views’, written in a business voice and circulated to 18,000 decision-makers across the trade. 

The distribution is truly national and representative across category and channel, utilising the official liquor-licensing database broken down by on and off-premise outlets and license type, in every state and territory.