Torbreck brings Escarpment distribution in-house
Barossa winery Torbreck has announced it will bring the Australian distribution of Escarpment wines in-house, following its acquisition of the New Zealand brand, winery and business in March.
The change is immediate, with former Escarpment distributors in Australia, Red + White, assisting with the transition.
“While we are still awaiting NZ Government OIO approval of the purchase of the winery, we have taken the step to start selling the wines in Australia via our own national sales team that previously only sold Torbreck wines,” Torbreck General Manager Peter Perrin said.
“We have made the decision in collaboration with Escarpment’s current owners Larry McKenna and his team, who can see a number of benefits.
“In particular, 75% of all Escarpment sales are on-premise or through independent liquor store brands, which fits the Torbreck profile perfectly.”
Perrin said the most popular wines in the portfolio are The Escarpment Pinot Noir which retails for around $50/bottle and The Escarpment Pinot Gris at $30/bottle. The individual vineyard Pinot Noirs from the Kupe, Kiwa and Pahi vineyards – which can fetch up to $90/bottle – are also popular with Australian drinkers along with the under $30/bottle The Escarpment Edge range.
The 2013 Kupe was the only Australasian wine in Wine Spectator’s Top 10 wines of 2015 and the 2016 Kupe Pinot Noir was recently rated the highest scoring New Zealand wine by the influential Wine Advocate Magazine.
The Escarpment Vineyard was established in 1999 by the Kirby and McKenna families and founder Larry McKenna (pictured above) is an inductee into the New Zealand Wine Hall of Fame and widely known as New Zealand’s “Prince of Pinot.” He is staying on as winemaker and all current employees are also being retained.
Sales enquiries should be directed to National Sales Manager James Young at email@example.com