Mumm creates Champagne for space travellers
Maison Mumm is preparing to officially launch Mumm Grand Cordon Stellar: an innovation that allows astronauts and other space travellers to enjoy champagne in zero gravity.
The product is the result of a three-year partnership with Spade, an agency specialised in space design.
Spade founder Octave de Gaulle explained: "For the last 40 years, space travel has been shaped by engineers rather than designers. Instead of seeing zero gravity as a problem to be solved, we look at it as a design possibility.
"The big design challenge for Mumm Grand Cordon Stellar was actually getting the liquid out of the bottle."
The high-tech bottle design uses the champagne's gas to expel the liquid into a ring-shaped frame, where it is concentrated into a droplet of bubbles. It can then be passed to someone and released into the air, where it floats until gathered up in a specially designed glass.
"By rising to this new challenge, Mumm defies gravity and once again pushes the limits of innovation," said Louis de Fautereau, Global Brand Director of Mumm. "This revolutionary bottle illustrates the Maison's status as an icon of the avant-garde."
The company notes that the unique conditions of zero gravity mean Mumm Grand Cordon takes on new and unsuspected taste characteristics too. The sensations begin as soon as the wine leaves the bottle, appearing as an effervescent ball of foam. The novelty continues when the champagne enters the mouth, where the foam transforms itself into a liquid.
"It's a very surprising feeling," explained Mumm's Cellar Master Didier Mariotti. "Because of zero gravity, the liquid instantly coats the entire inside of the mouth, magnifying the taste sensations. There's less fizziness and more roundness and generosity, enabling the wine to express itself fully."
Mumm's iconic new glass design is part of the Mumm Grand Cordon Stellar experience. It features a tapering stem - adorned with a red sash in homage to Mumm Grand Cordon - crowned by a slightly concave cup five centimeters in diameter. Surface tension makes the floating droplet adhere to the glass, allowing it to be raised to the lips. The design also enables glasses to be clinked together in a toast, a vital part of recreating the familiar champagne ritual in far-off corners of space.
For Maison Mumm, this was a key factor in bringing Mumm Grand Cordon Stellar into being. In the context of nascent space tourism and future expeditions to Mars, creating ways to help astronauts feel more human has become a vital priority.
Mumm Grand Cordon Stellar will soon be served to participants in the zero gravity flights organized by Air Zero G, while discussions are in progress to supply it to future space missions and commercial space flights.