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McWilliam’s Wines Group Appoints New CEO

McWilliam’s Wines Group Appoints New CEO

Jeff McWilliam has stepped aside as McWilliam’s Wine Group CEO.

McWilliam took up the position of CEO under recommendation from the McWilliam’s Wines Group Board of Directors in 2015.

According to the company this was designed as an interim solution, with McWilliam being "incremental in handling the transitional phase of the company with great success".

Commenting on his time as CEO Jeff McWilliam said: “I have been incredibly proud to be at the helm of our family business in a time that has been one of the most challenging and rewarding of my career.

“For the last three years I have seen great change and development of this company and it has been such a coup to work with a passionate group of employees dedicated to maintaining McWilliam’s Wines Group as one of the major wine families in Australia.” 

David Pitt has been appointed as the new CEO of McWilliam’s Wines Group, effective July 23, 2018.

The McWilliam’s Wines Group noted in a statement: "The Board of Directors wanted to find a candidate who has been involved in industries with a synergy to wine and who could understand the agricultural element of its business as well as possessing expertise from both a commercial and operational standpoint."

Jim Brayne, Chairman of the Board, added: “David has all the credentials the family and Board were looking for to lead the business in this exciting new chapter, I look forward to supporting David from the Board and seeing where he can take McWilliam’s over the coming years” 

Pitt comes from an established hospitality background, with his family owning a number of hotels and pubs in Queensland and Northern Territory. He started his career in the liquor industry in sales at Lion during a time that they established Fine Wine Partners.

He has had a varied and successful career within some of FMCG’s biggest multinational corporations including Campbells Arnott’s and Red Bull.

Most recently, David has held both the Sales Director and General Manager roles for Parmalat Australia, one of the country’s largest dairy organisations.

“I’m extremely pleased to be joining such an iconic Australian family owned organisation in the McWilliams Wines Group.  I have a long and proud history in the liquor industry and to be returning at the helm of such an icon is a challenge I’m excited to be taking on” Pitt said.

Jeff McWilliam will remain a member of the McWilliam’s Wines Group Board of Directors and will continue to be involved with external industry bodies that require representation from the family.