Diageo draws on heritage for new Johnnie Walker film
Diageo has launched a short film exploring the heritage and making of Johnnie Walker, taking viewers to the places where the whisky is made and introducing them to the people who create it.
The brand was established by John Walker, a grocer, in 1820. For two centuries since then craftsmen and craftswomen have been creating the distinctive whisky, with its quality and authenticity currently maintained by a small team of 12 expert blenders.
Dominic Redfearn, Global Brand and Communications Director, Diageo said: “We produce some of the best grain and malt whiskies from our 29 distilleries across the length and breadth of Scotland. Johnnie Walker is at the heart of our business and in producing this film, we want viewers to hear from the heroes of our business, as they reveal how they make the world’s favourite whisky.”
Two of the people featured in the film are Emma Walker, a member of Diageo’s whisky specialist team, who ensures the consistent quality of Johnnie Walker and works on new innovative blends, and Alan McGee who works closely in the distillation process of Caol Ila, on the North Eastern coast of Islay.
Emma Walker, Whisky Blender, commented: “There’s nearly 200 years of heritage, history and the craft of blending that we are now responsible for. It comes from across the four corners, it’s intrinsically linked with the people and the places where it’s made and to see that all come together in the blend and then that to be shipped all round the world and enjoyed.”
Alan McGee, Distiller, Coal Ila added: “We take great pride in our place, in the whole history associated with Scotch whisky and more so with Johnnie Walker…It really goes to the whole core of who we are and what we’re all about”.
Watch it below:
Earlier this year Diageo unveiled a £150m investment to create a series of Scotch whisky visitor experiences at its distilleries, centred on a set-piece visitor centre in Edinburgh.