Coca-Cola takes a stand on marriage equality
Coca-Cola South Pacific is sending a powerful message about marriage equality on the eve of Australia's postal vote.
Hundreds of thousands of Coke cans will be distributed around Australia with the famous Coca-Cola script changed to the word ‘love’. In the ‘o’ of love, is a rainbow heart.
In Sydney, the famous Coke signs in Kings Cross have also been given a makeover.
One of the two signs will feature a giant artwork urging people to vote yes. The adjacent permanent Coke sign will have its red logo altered to rainbow colours.
The Coke sign will flash in the rainbow colours until the deadline for people to return their ballots expires in early November.
The company released a statement saying: "Coca-Cola believes in the power of bringing people together. Whether it was the struggle for human rights in the United States in the 1960’s to a group of young people from many nations on a hilltop in Italy in the 1971, around the world we’ve always stood up for diversity, inclusion and equality.
"We proudly strive for these qualities in our own business and support these rights for all in society. Every person has the right to happiness, so we believe it’s time for a change in Australia. No matter who you are or who you love, all couples should be treated equally.
"We understand that not everyone will agree with our stance and we respect people’s right to hold a different view. We hope they’ll respect our right to support our staff, their family and friends, and our customers and consumers so that all can share the simple happiness of being together."